NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH
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Narratives, Imperatives, and Moral Reasoning

Roland Bénabou, Armin Falk, Jean Tirole

NBER Working Paper No. 24798
Issued in July 2018
NBER Program(s):Development Economics Program, Industrial Organization Program, Law and Economics Program, Public Economics Program, Political Economy Program

By downplaying externalities, magnifying the cost of moral behavior, or suggesting not being pivotal, exculpatory narratives can allow individuals to maintain a positive image when in fact acting in a morally questionable way. Conversely, responsibilizing narratives can help sustain better social norms. We investigate when narratives emerge from a principal or the actor himself, how they are interpreted and transmitted by others, and when they spread virally. We then turn to how narratives compete with imperatives (general moral rules or precepts) as alternative modes of communication to persuade agents to behave in desirable ways.

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Document Object Identifier (DOI): 10.3386/w24798

 
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