NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH
loading...

The Emotional Consequences of Donation Opportunities

Lara B. Aknin, Guy Mayraz, John F. Helliwell

NBER Working Paper No. 20696
Issued in November 2014
NBER Program(s):Public Economics

Charities often circulate widespread donation appeals to garner support for campaigns, but what impact do these campaigns have on the well-being of individuals who choose to donate, those who choose not to donate, and the entire group exposed to the campaign? Here we investigate these questions by exploring the changes in affect reported by individuals who donate in response to a charitable request and those who do not. We also look at the change in affect reported by the entire sample to measure the net impact of the donation request. Results reveal that large donors experience hedonic boosts from their charitable actions, and the substantial fraction of large donors translates to a net positive influence on the well-being of the entire sample. Thus, under certain conditions, donation opportunities can enable people to help others while also increasing the overall well-being of the population of potential donors.

download in pdf format
   (181 K)

email paper

Machine-readable bibliographic record - MARC, RIS, BibTeX

Document Object Identifier (DOI): 10.3386/w20696

Published: Lara B. Aknin & Guy Mayraz & John F. Helliwell, 2017. "The emotional consequences of donation opportunities," The Journal of Positive Psychology, vol 12(2), pages 169-177.

Users who downloaded this paper also downloaded* these:
Waldfogel w13497 "Lost" on the Web: Does Web Distribution Stimulate or Depress Television Viewing?
Aknin, Barrington-Leigh, Dunn, Helliwell, Biswas-Diener, Kemeza, Nyende, Ashton-James, and Norton w16415 Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal
Ottoni-Wilhelm, Vesterlund, and Xie w20497 Why Do People Give? Testing Pure and Impure Altruism
Helliwell, Huang, Grover, and Wang w20686 Empirical Linkages between Good Government and National Well-being
Grover and Helliwell w20794 How's Life at Home? New Evidence on Marriage and the Set Point for Happiness
 
Publications
Activities
Meetings
NBER Videos
Themes
Data
People
About

National Bureau of Economic Research, 1050 Massachusetts Ave., Cambridge, MA 02138; 617-868-3900; email: info@nber.org

Contact Us