Product Repositioning by Merging Firms

The paper was previously circulated with the title “Post-Merger Product Repositioning: An Empirical Analysis.” Research results and conclusions expressed are those of the authors and do not necessarily reflect the views of the Federal Reserve Bank of Philadelphia, the Federal Reserve System, the Federal Reserve Board of Governors, or the National Bureau of Economic Research. Researchers’ own analyses calculated (or derived) based in part on data from The Nielsen Company (US), LLC and marketing databases provided through the Nielsen Datasets at the Kilts Center for Marketing Data Center at The University of Chicago Booth School of Business. Neither Nielsen nor the Kilts Center played any role in the analysis, but the Kilts Center reviewed the working paper to make sure there were no unintentional violations of their data agreement with Nielsen. The conclusions drawn from the Nielsen data are those of the researchers and do not reflect the views of Nielsen.