The Behavioral Foundations of Default Effects: Theory and Evidence from Medicare Part D
We leverage two unique natural experiments to show that, in public drug insurance for the low-income elderly in the U.S., defaults have large and persistent effects on plan enrollment and beneficiary drug utilization. We estimate that when a beneficiary's default is exogenously changed from one year to the next, 96% of beneficiaries follow that default. We then develop a general framework for choice under costly cognition that allows for the possibility that either paternalistic defaults that steer consumers to plans that suit them (Thaler and Sunstein 2008) or `shocking' defaults that trigger consumers to make active choices (Carroll et al. 2009) could be optimal. We show that optimal default design depends on a previously-overlooked parameter: The elasticity of active choice propensity with respect to the value of the default. Leveraging variation in the match value of randomly-assigned default plans, we estimate an elasticity close to zero: There is little difference in the probability of active choice between beneficiaries assigned a well-matched default versus beneficiaries assigned a poorly-matched default. We also show that this passivity has real consequences, with beneficiaries assigned poorly-matched defaults experiencing large declines in drug consumption relative to those assigned well-matched defaults. This suggests that any potential welfare gains from an active choice response induced by a poorly-matched default are likely to be small and outweighed by the welfare losses due to reductions in drug consumption among beneficiaries who follow the poorly-matched default. Using a third natural experiment and a structural model of attention, we find that the little active choice that is present in this market appears to be largely random, with two-thirds of the variation in active choice coming from within-beneficiary transitory shocks to attention. Our results show that default rules are an integral part of insurance market design and that beneficiaries are likely to benefit from paternalistic defaults rather than be hurt by them.
We thank Jason Abaluck, Stefano DellaVigna, Tal Gross, Martin Hackmann, Ben Handel, Jon Kolstad, Brigitte Madrian, Michael McWilliams, Joe Newhouse, Mark Shepard, Anna Sinaiko, Justin Sydnor, Dmitry Taubinsky, and seminar participants at the 2019 American Society of Health Economists meeting, the BU/Harvard/MIT Health Economics Seminar, Georgetown McDonough, Harvard Medical School, the 2019 Midwest IO Fest, the Yale Economics Junior Workshop, and the 2021 ASSA Meetings for helpful comments. We gratefully acknowledge support from the National Institute on Aging under award number P01AG005842 (P29-D26) and award number P01AG032952 and from the Agency for Healthcare Research and Quality (K01-HS25786-01). The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health or AHRQ. All errors are our own. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.
Harvard Medical School: Assistant Professor (salary)
Litigation consulting with Greylock MacKinnon and Associates (consulting fees $30-40k)
Consulting fees from University of Texas – Austin for project “Selection Incentives in US Health Plan Design.” [funded by Pfizer] ($10k)
Grant from John and Laura Arnold Foundation.
Grant from National Institute of Mental Health
Grant from Anthem, Inc.
Grant from National Institute on Aging
Grant from Agency for Healthcare Research and Quality
Grant from Social Security Administration
Grant from J-PAL
Payment from Farallon Capital Management for consulting (under $1000)
Zarek Brot-Goldberg & Timothy Layton & Boris Vabson & Adelina Yanyue Wang, 2023. "The Behavioral Foundations of Default Effects: Theory and Evidence from Medicare Part D," American Economic Review, vol 113(10), pages 2718-2758.