NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH
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Peer Effects in Product Adoption

Michael Bailey, Drew M. Johnston, Theresa Kuchler, Johannes Stroebel, Arlene Wong

NBER Working Paper No. 25843
Issued in May 2019

---- Acknowledgments ----

For their helpful comments, we thank Tim Armstrong, John Campbell, Liran Einav, Matt Gentzkow, Ed Glaeser, Paul Goldsmith-Pinkam, Michal Kolesar, Matthew Notowidigdo, Alex Peysakhovich, Luigi Pistaferri, Paulo Somaini, and Chris Tonetti, as well as seminar and conference participants at Baruch, Carnegie Mellon, Facebook, NYU, Stanford, UNC Chapel Hill, UT Austin, Wharton, Yale, and the Empirical Macro Workshop in Las Vegas. We thank the Center for Global Economy and Business at NYU Stern for generous research support. We also thank Abhinav Gupta, Sung Lee, and Hongbum Lee for excellent research assistance. This research was facilitated through a research consulting agreement between some of the academic authors (Johnston, Kuchler, and Stroebel) and Facebook. Bailey is an employee at Facebook. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

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