Uniform Pricing in US Retail Chains

We thank Nicholas Bloom, Liran Einav, Benjamin Handel, Mitch Hoffman, Ali Hortacsu, Emir Kamenica, Kei Kawai, Carl Mela, Emi Nakamura, Peter Rossi, Stephen Seiler, Steven Tadelis, Sofia Villas-Boas. We thank seminar participants at Columbia University, MIT (Sloan), New York University, the San Francisco Federal Reserve, Stanford University (GSB), the University of Bonn, the University of Chicago (Department, Booth, Harris), UC Berkeley, UCLA, the University of Toronto, and conference participants at the NBER Summer Institute, the SITE Conference in Psychology and Economics, and the Berkeley-Paris con- ference in Organizational Economics for helpful comments. We thank Angie Acquatella, Sahil Chinoy, Bryan Chu, Johannes Hermle, Christopher Lim, Ammar Mahran, Akshay Rao, Sebastian Schaube, Avner Shlain, Patricia Sun, and Brian Wheaton for outstanding research assistance. Gentzkow acknowledges funding from the Stanford Institute for Economic Policy Research (SIEPR). Researcher(s) own analyses calculated (or derived) based in part on data from The Nielsen Company (US), LLC and marketing databases provided through the Nielsen Datasets at the Kilts Center for Marketing Data Center at The University of Chicago Booth School of Business. The conclusions drawn from the Nielsen data are those of the researcher(s) and do not reflect the views of Nielsen or the National Bureau of Economic Research. Nielsen is not responsible for, had no role in, and was not involved in analyzing and preparing the results reported herein.

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• November 2, 2017