Are Political and Charitable Giving Substitutes? Evidence from the United States

Yildirim is an Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania. Simonov is Professor of Finance at Michigan State University and RANEPA. Petrova is ICREA Research Professor at Universitat Pompeu Fabra, Researcher at Barcelona IPEG, Affiliate Professor at Barcelona GSE, and Alfa-Bank Associate Professor of Economics at the New Economic School. Perez-Truglia is an Associate Professor at University of California, Berkeley. Researchers’ own analyses calculated based in part on data from The Nielsen Company (US), LLC and marketing databases provided through the Nielsen Datasets at the Kilts Center for Marketing Data Center at The University of Chicago Booth School of Business. The conclusions drawn from the Nielsen data are those of the researchers and do not reflect the views of Nielsen. Nielsen is not responsible for, had no role in, and was not involved in analyzing and preparing the results reported herein. We are thankful to University of Chicago Kilt Center for the Nielsen data set and the Wharton Customer Analytics Initiative and the American Red Cross for the charitable donations dataset which made this study possible. We thank Jose Felipe Montano-Campos, Renata Gaineddenova, Vadim Zyamalov, Ruizhi Ma and Luisa Cefala for excellent research assistance. We are grateful to Adam Bonica, Charlotte Cavaille, Gianmarco Leon, Giacomo Ponzetto, Americus Reed, Deb Small, Juuso Toikka, Katia Zhuravskaya, and seminar participants at UPF, CREI, Wharton, and Mapping Political Preferences in Toulouse for their valuable feedback. This project was reviewed in advance and approved by the Institutional Review Board at University of Pennsylvania, IRB Protocol #844319. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

• online appendix

• January 3, 2020
• January 28, 2020