NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH
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Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

Günter J. Hitsch, Ali Hortaçsu, Xiliang Lin

NBER Working Paper No. 26306
Issued in September 2019

---- Acknowledgments ----

We thank Susan Athey, Pierre Dubois, Paul Ellickson, Kirthi Kalyanam, Carl Mela, Helena Perrone, Steve Tadelis, and Raphael Thomadsen for their helpful comments and suggestions. We also benefitted from the comments of seminar participants at the 2017 QME Conference at Goethe University Frankfurt and the 2017 Columbia Business School Marketing Analytics and Big Data Conference. Jacob Dorn, George Gui, Jihong Song, and Ningyin Xu provided outstanding research assistance. Part of this research was funded by the Initiative on Global Markets (IGM) at the University of Chicago Booth School of Business and the Becker Friedman Institute at the University of Chicago. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research. Researcher(s) own analyses calculated (or derived) based in part on data from The Nielsen Company (US), LLC and marketing databases provided through the Nielsen Datasets at the Kilts Center for Marketing Data Center at The University of Chicago Booth School of Business. The conclusions drawn from the Nielsen data are those of the researcher(s) and do not reflect the views of Nielsen. Nielsen is not responsible for, had no role in, and was not involved in analyzing and preparing the results reported herein.

---- Disclosure of Financial Relationships for Ali Hortaçsu ----

Ali Hortaçsu has done consulting work in the retail industry, without relation to this research project.

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