NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH
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Asymmetric Effects of Non-Pecuniary Signals on Search and Purchase Behavior for Energy-Efficient Durable Goods

J. Scott Holladay, Jacob LaRiviere, David M. Novgorodsky, Michael Price

NBER Working Paper No. 22939
Issued in December 2016

---- Acknowledgments ----

We thank the Baker Center at University of Tennessee and Becker Center at University of Chicago for funding support and help in executing the experiment. Wooju Lee provided excellent research assistance. We thank our private and public sector partners for their support. Ben Gilbert, Michael Greenstone, Grant Jacobsen, Steven Levitt, John List, Preston McAfee, Justin Rao, and Dmitry Taubinksy and seminar participants at the 2014 EEE NBER Summer Institute, 2014 ERE World Congress, 2014 Camp Resources, 2015 AEA meetings, 2015 Fall APPAM Conference, University of Wyoming and UC Davis all provided important feedback that greatly improved this paper. Any mistakes are ours. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

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