Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals
---- Acknowledgments ----
The authors would like to acknowledge the valuable advice and suggestions provided by Jason Abaluck, Patricia Danzon, Liran Einav, Brett Gordon, Wes Hartmann, Gunter Hitsch, JF Houde, Ginger Jin, Marc Meredith, Andrew Sfekas, Brad Shapiro, Ashley Swanson, and Bob Town. We would further like to thank workshop participants at Wharton and Boston College, the Columbia Commuter Strategy Conference, Marketing Dynamics, IIOC, NBER IO, QME, and the Econometric Society for their comments and feedback. Starc gratefully acknowledges funding from the Leonard Davis Institute. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.