An Anatomy of U.S. Firms Seeking Trademark Registration
This paper reports on the construction of a new dataset that combines data on trademark applications and registrations from the U.S. Patent and Trademark Office with data on firms from the U.S. Census Bureau. The resulting dataset allows tracking of various activity related to trademark use and protection over the life-cycle of firms. Facts about firm-level trademark activity are documented, including the incidence and timing of trademark registration filings over the firm life-cycle and the connection between firm characteristics and trademark applications. The analysis indicates that trademark filing is correlated with employment and revenue growth. There appears to be strong selection into trademark filing for trademark registration based on firm size and age. Firms seeking trademark registration also have higher employment and greater revenue in the period following first filing relative to a control group. Firms with R&D and patent activity are also very likely to apply to register trademarks.
Any opinions and conclusions expressed herein are those of the authors and do not necessarily represent the views of the U.S. Census Bureau and the U.S. Patent and Trademark Office. All results have been reviewed to ensure that no confidential data are disclosed. The authors would like to thank Carol Corrado, Jonathan Haskel, Daniel Sichel, and Javier Miranda — the organizers of the 2017 CRIW Conference on Measuring and Accounting for Innovation in the 21st Century, conference participants, and especially the discussant, Mark Roberts, for
helpful comments and suggestions. Veronika Penciakova provided expert research assistance. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.
The author declares that she was employed by the Office of the Chief Economist of the U.S. Patent and Trademark Office throughout the period that this research was conducted. The views expressed are those of the individual authors and do not necessarily reflect official positions of the Office of the Chief Economist or the U. S. Patent and Trademark Office.