The Semblance of Success in Nudging Consumers to Pay Down Credit Card Debt
We run a field experiment and a survey experiment to study an active choice nudge. Our nudge is designed to reduce the anchoring of credit card payments to the minimum payment. In our field experiment, the nudge reduces enrollment in Autopaying the minimum from 36.9% to 9.6%. However, the nudge does not reduce credit card debt after seven payment cycles. Nudged cardholders tend to choose Autopay amounts that are only slightly higher than the minimum payment. The nudge lowers Autopay enrollment resulting in increasing missed payments. Finally, the nudge reduces manual payments by cardholders enrolled in Autopay.
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Copy CitationBenedict Guttman-Kenney, Paul D. Adams, Stefan Hunt, David Laibson, Neil Stewart, and Jesse Leary, "The Semblance of Success in Nudging Consumers to Pay Down Credit Card Debt," NBER Working Paper 31926 (2023), https://doi.org/10.3386/w31926.Download Citation
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Published Versions
Benedict Guttman-Kenney & Paul Adams & Stefan Hunt & David Laibson & Neil Stewart & Jesse Leary, 2025. "The Semblance of Success in Nudging Consumers to Pay Down Credit Card Debt," American Economic Journal: Economic Policy, American Economic Association, vol. 17(4), pages 72-105, November, DOI: 10.1257/pol.20230568. citation courtesy of ![]()
Benedict Guttman-Kenney & Paul Adams & Stefan Hunt & David Laibson & Neil Stewart & Jesse Leary, 2025. "The Semblance of Success in Nudging Consumers to Pay Down Credit Card Debt," American Economic Journal: Economic Policy, vol 17(4), pages 72-105.