Buying Reputation as a Signal of Quality: Evidence from an Online Marketplace
NBER Working Paper No. 22584
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We thank Alibaba Group for providing us access to the data. We are grateful to to Mo Xiao, Dimitriy Masterov, Hanghui Zhang, and Tom Blake for helpful discussions, and to participants at several seminars for valuable feedback. Lingfang Li is grateful for support from the National Natural Science Foundation of China (grants #71402031, #71490721 and #71522007) and Alibaba Huoshui Research Plan. Xiaolan Zhou is grateful for support from the National Natural Science Foundation of China (grant #71603159). This paper was previously presented under the title “Does Money really talk? Evidences from Reward-for-Feedback Mechanism in Alibaba’s C2C Platform”. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.