NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH
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Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment

Tom Blake, Chris Nosko, Steven Tadelis

NBER Working Paper No. 20171
Issued in May 2014

---- Acknowledgments ----

This work was done while Tadelis and Nosko were employed by ebay Research Labs. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

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