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The Intergenerational Transmission of Automobile Brand Preferences: Empirical Evidence and Implications for Firm Strategy

Soren T. Anderson, Ryan Kellogg, Ashley Langer, James M. Sallee

NBER Working Paper No. 19535
Issued in October 2013

---- Acknowledgments ----

We thank Evan Herrnstadt, Sarah Johnston, and Katie Lim for excellent research assistance and J.P. Dube, Matthew Gentzkow, Jesse Shapiro, Gary Solon, Raphael Thomadsen, Clifford Winston, and seminar participants at Arizona, Chicago, Copenhagen Business School, Ford Motor Company, Georgetown, Maryland, Michigan, the NBER, the Quantitative Marketing and Economics Conference, Stanford, UC Berkeley, UC Davis, UC San Diego, Washington University, Wayne State, Western Michigan, and Yale for helpful comments. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

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