Integrated Political Strategy
This paper reviews the literature on corporate political strategy and identifies a number of open research questions and streams for potential investigation. The paper develops a framework to explain why, when, and how a firm will pursue multi-forum political action as part of its non-market and integrated strategy.
The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research.
de Figueiredo, John M. (2009). “Integrated Political Strategy,” Advances in Strategic Management, 26: 459-486