Contingent Valuation Analysis of Willingness to Pay To Reduce Childhood Obesity
Several recent surveys have asked Americans whether they support policies to reduce childhood obesity. There is reason for skepticism of such surveys because people are not confronted with the tax costs of such policies when they are asked whether they support them. This paper uses contingent valuation (CV), a method frequently used to estimate people's willingness to pay (WTP) for goods or services not transacted in markets, applied to unique survey data from New York State to estimate the willingness to pay to reduce childhood obesity.
Document Object Identifier (DOI): 10.3386/w12510
Published: Cawley, John. “Contingent Valuation Analysis of Willingness to Pay to Reduce Childhood Obesity.” Economics and Human Biology, July 2008, 6(2): 281-292. citation courtesy of
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