The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests
This paper uses information on the frequency of 45,397 Facebook interests to study how the difference in preferences between men and women changes with a country's degree of gender equality. For preference dimensions that are systematically biased toward the same gender across the globe, differences between men and women are larger in more gender-equal countries. In contrast, for preference dimensions with a gender bias that varies across countries, the opposite holds. This finding takes an important step toward reconciling evolutionary psychology and social role theory as they relate to gender.
We thank Iñaki Ayensa for his help with the Facebook data, and we are grateful to Lola Collado, David Cuberes, Cynthia Desmet Villar, Ömer Özak, Javier Ruiz-Castillo, Romain Wacziarg and Beatriz Yankelevich for helpful comments. The authors furthermore acknowledge the financial support of Fundación BBVA (Ayudas a equipos de investigación for project “Aplicaciones económicas de distancias culturales”); the European Union’s Horizon 2020 Innovation Action Program (PIMCITY project, grant No 871370); the Ministerio de Economía, Industria y Competitividad, Spain (grant RyC2015-17732); the Comunidad de Madrid, Spain (EMPATIA-CM grant Y2018/TCS-5046 and MAD-ECON-POL-CM grant H2019/HUM-5891); and I+D+i Project PID2019-109157RB-IOO, MCIN/AEI/10.13039/501100011033/. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.