On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal
This paper evaluates the prospects for the emerging field of neuroeconomics to shed light on traditional positive and normative economic questions. It argues that the potential for meaningful contributions, though often misunderstood and frequently overstated, is nevertheless present.
I am grateful to Antonio Rangel and Colin Camerer for stimulating discussions and comments. I also acknowledge financial support from the National Science Foundation through grant number SES-0452300. The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research.
B. Douglas Bernheim, 2009. "On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal," American Economic Journal: Microeconomics, American Economic Association, vol. 1(2), pages 1-41, August. citation courtesy of