Random Walk Models of Advertising, Their Diffusion Approximation, and Hypothesis Testing

Charles Tapiero
Published Date
Copyright 1975
Book: Annals of Economic and Social Measurement, Volume 4, number 2
Book editor: Sanford V. Berg
PUBLISHER: NBER
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  • Charles Tapiero, Annals of Economic and Social Measurement, Volume 4, number 2 (NBER, 1975), https://www.nber.org/books-and-chapters/annals-economic-and-social-measurement-volume-4-number-2/random-walk-models-advertising-their-diffusion-approximation-and-hypothesis-testing.

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