Investigators
Avi Goldfarb, Co-Principal Investigator
Avi Goldfarb holds the Rotman Chair in AI and Healthcare at the University of Toronto's Rotman School of Management. His research spans a wide range of issues concerning the digital economy, including the economics of AI, online marketing, privacy economics, and the interaction between on-line and brick-and-mortar markets.
Catherine Tucker, Co-Principal Investigator
Catherine Tucker is the Sloan Distinguished Professor of Management Science and Professor of Marketing at MIT’s Sloan School of Management. Her research investigates the consequences of the rise of digital data for issues including privacy and algorithmic bias, and the broader impacts of social media and online advertising.