This study will rely on a randomized control trial to answer questions such as: How does providing drivers with detailed information about their driving habits affect how they drive? How does varying the frequency of this information delivery affect the response? How much do drivers value information about their driving habits? How does real world fuel economy compare to the Environmental Protection Agency (EPA) fuel economy ratings across multiple vehicle types? The study’s results will contribute to general knowledge by providing insight into what motivates driver behavior, the persistence of information-based driving changes, and how much consumers value detailed information about their driving habits. This will further our understanding of technology diffusion and provide valuable insight into how driving habits affect real-world fuel economy.