NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH
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Tova Levin

University of Chicago
5750 Woodlawn
Chicago, IL, 60637

E-Mail: EmailAddress: hidden: you can email any NBER-related person as first underscore last at nber dot org
Institutional Affiliation: University of Chicago

NBER Working Papers and Publications

March 2016A Glimpse into the World of High Capacity Givers: Experimental Evidence from a University Capital Campaign
with Steven D. Levitt, John A. List: w22099
The wealthiest 10% of donors now give 90% of charitable dollars in the U.S., but little is known about what motivates them. Using a natural field experiment on over 5,000 high capacity donors, we find persistence in giving patterns, that signals of program quality influence giving, and that the price of giving is not unduly important. Unlike typical small donors, our givers respond only on the intensive margin, and often with a longer time lag. Our study highlights the value to practitioners of partnering with academics, as our intervention has generated $30 million in incremental donations to the University.
 
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