NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH
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Cait Lamberton

Wharton School of Business
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104

E-Mail: EmailAddress: hidden: you can email any NBER-related person as first underscore last at nber dot org
Institutional Affiliation: University of Pittsburgh

NBER Working Papers and Publications

August 2019Nudging at Scale: Experimental Evidence from FAFSA Completion Campaigns
with Kelli A. Bird, Benjamin L. Castleman, Jeffrey T. Denning, Joshua Goodman, Kelly Ochs Rosinger: w26158
Do nudge interventions that have generated positive impacts at a local level maintain efficacy when scaled state or nationwide? What specific mechanisms explain the positive impacts of promising smaller-scale nudges? We investigate, through two randomized controlled trials, the impact of a national and state-level campaign to encourage students to apply for financial aid for college. The campaigns collectively reached over 800,000 students, with multiple treatment arms to investigate different potential mechanisms. We find no impacts on financial aid receipt or college enrollment overall or for any student subgroups. We find no evidence that different approaches to message framing, delivery, or timing, or access to one-on-one advising affected campaign efficacy. We discuss why nudge strate...
 
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