Measuring Gender Attitudes Toward Men and Women

Gender-neutral attitudes judge a behavior the same way regardless of whether a man or a woman does it. Yet surveys of gender attitudes typically ask respondents to evaluate statements about men's or women's behaviors in isolation, never eliciting how the same behavior is evaluated when assigned to the other gender. Such responses therefore cannot reveal whether respondents perceive society as holding gender-neutral views. We introduce paired (role-reversed) elicitation, which varies the gender assigned to otherwise identical behaviors. In a representative sample of Americans, responses to standard statements suggest that few respondents perceive society as holding traditional views toward women. In isolation, this may be seen as evidence that society has moved past gender roles that confine choices. The paired elicitation, however, reveals a gender-neutrality gap: only about half of respondents report the same beliefs across the standard and role-reversed statements, even though these statements only vary in terms of which gender is assigned to which behavior. Thus, a substantial portion of respondents believe that the social acceptability of different actions depends on gender. Paired responses also uncover substantial heterogeneity and reveal broader underlying beliefs driving responses, such as beliefs about work and family rather than gender-specific views.