Critical Peak Rewards: Evidence from a Nationwide Demand Response Program

We thank Joe Grainger, from Centre for Net Zero (CNZ), for his critical project management. We thank Simona Burchill, Aaron Cawte, Jessica Colleen, Francesca Corby, Alex Schoch, Kieron Stopforth, and many others at Octopus Energy Limited (OEL), who carried out OEL’s implementation of Demand Flexibility Service and our natural field experiment. Their commitment to these twin implementations was remarkable. We thank Lucy Bourke, from CNZ, for her logistics support and background research. We are very grateful for comments and review from Andy Hackett, Gareth Jones, Izzy Woolgar, and Lucy Yu, from CNZ; Iona Penman and Jessica Colleen, from OEL; and seminar participants at Toulouse School of Economics and the World Congress of Environmental and Resource Economists. Conflicts of Interest: AS and LB are paid employees of Octopus Energy Group Limited (OEG), working as researchers in CNZ, and RM is a consultant for CNZ. CNZ is an autonomous research institute within OEG, which also owns OEL. The three authors made final decisions regarding experimental design, data analysis, and writing; all mistakes herein are ours alone. AEARCTR-0012451, AEARCTR-0013031, AEARCTR-0013069, AEARCTR-0013068, AEARCTR-0013034. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.