Scalable Demand and Markups

We thank participants at the ASSA Annual Meeting for helpful comments. Atalay and Zhu contributed to the research while at the Economics Department of the University of Wisconsin-Madison. Research results and conclusions expressed are those of the authors and do not necessarily reflect the views of the Federal Reserve Bank of Philadelphia, the Federal Reserve System, the Federal Reserve Board of Governors, or the National Bureau of Economic Research. Researchers’ own analyses calculated (or derived) based in part on data from Nielsen Consumer LLC and marketing databases provided through the NielsenIQ Datasets at the Kilts Center for Marketing Data Center at The University of Chicago Booth School of Business. Neither Nielsen nor the Kilts Center played any role in the analysis, but the Kilts Center reviewed the working paper to make sure there were no unintentional violations of their data agreement with Nielsen. The conclusions drawn from the NielsenIQ data are those of the researchers and do not reflect the views of NielsenIQ.