When do "Nudges" Increase Welfare?
We use public finance sufficient statistic approaches to characterize the welfare effects of “nudges,” such as simplified information and warning labels, in markets with taxes and endogenous prices. While many studies focus on average effects, we show that welfare also depends on how the nudge affects the variance of choice distortions, and average effects become irrelevant with zero pass-through or optimal taxes. We implement the framework with experiments evaluating automotive fuel economy labels and sugary drink health labels. Labels decrease purchases of low-fuel economy cars and sugary drinks but may decrease welfare, because they increase the variance of choice distortions.
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Copy CitationHunt Allcott, Daniel Cohen, William Morrison, and Dmitry Taubinsky, "When do "Nudges" Increase Welfare?," NBER Working Paper 30740 (2022), https://doi.org/10.3386/w30740.Download Citation
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Published Versions
Hunt Allcott & Daniel Cohen & William Morrison & Dmitry Taubinsky, 2025. "When Do Nudges Increase Welfare?," American Economic Review, vol 115(5), pages 1555-1596.