Memory and Reference Prices: an Application to Rental Choice
---- Acknowledgments ----
We are grateful to Linh To for exceptional research assistance. Gennaioli thanks the European Research Council for Financial Support under the ERC Consolidator Grant (GA 647782). Shleifer thanks the Sloan Foundation and the Pershing Square Venture Fund for Research on the Foundations of Human Behavior for financial support. The authors have no relevant or material financial interests that relate to the research described in this paper. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.