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NATIONAL BUREAU OF ECONOMIC RESEARCH
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The Effects of Advertising Lessons from Optometry

Roger Feldman and James W. Begun

Chapter in NBER book The Economics of Physician and Patient Behavior (1978), Victor R. Fuchs and Joseph P. Newhouse, editors (p. 247 - 262)
Published in 1978 by Journal of Human Resources, Supplement to Volume 13

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Document Object Identifier (DOI): 10.2307/145254

 
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