NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH
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Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design

F. Thomas Juster

Published in 1966 by NBER

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68 pages
ISBN: 0-87014-413-8

Table of Contents

Front matter, Consumer Buying Intentions and Purchase Probability. (p. -8 - 0) (bibliographic info) (download)
1. Introduction and Summary. (p. 1 - 4) (bibliographic info) (download)
2. Predictions Based on Consumer Surveys. (p. 4 - 6) (bibliographic info) (download)
3. What Does An Intentions Survey Measure?. (p. 6 - 7) (bibliographic info) (download)
4. The Logic of a Probability Survey. (p. 7 - 9) (bibliographic info) (download)
5. Criteria to Measure the Gain in Accuracy. (p. 9 - 12) (bibliographic info) (download)
6. Empirical Evidence. (p. 12 - 37) (bibliographic info) (download)
7. Concluding Remarks. (p. 37 - 39) (bibliographic info) (download)
Appendix A: Basic Data. (p. 41 - 53) (bibliographic info) (download)
Appendix B: QSI Experimental Survey, Section III. (p. 55 - 60) (bibliographic info) (download)
 
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