NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH
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Shuo Zhang

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United States

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Institutional Affiliation: University of California, Santa Barbara

NBER Working Papers and Publications

December 2018Gender-Targeted Job Ads in the Recruitment Process: Evidence from China
with Peter Kuhn, Kailing Shen: w25365
We document how explicit employer requests for applicants of a particular gender enter the recruitment process on a Chinese job board. Overall, we find that 19 out of 20 callbacks to jobs requesting a particular gender are of the requested gender. Mostly, this is because application pools to those jobs are highly segregated, but men and women who apply to jobs requesting the ‘other’ gender also experience lower callback rates than other applicants. Regressions that control for job title-by-firm fixed effects suggest that explicit requests for men in a job ad reduce the female share of applicants by 15 percentage points, while explicit requests for women raise it by 25 percentage points. Regressions that control for worker and job title fixed effects suggest that applying to a gender-mismat...
 
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