Departamento de Fundamentos del
Universidad de Alicante
Institutional Affiliation: Universidad de Alicante
Information about this author at RePEc
NBER Working Papers and Publications
|August 2019||The Behavioralist Goes Door-To-Door: Understanding Household Technological Diffusion Using a Theory-Driven Natural Field Experiment|
with Matilde Giaccherini, David H. Herberich, David Jimenez-Gomez, John A. List, Michael K. Price: w26173
This paper uses a field experiment to estimate behavioral parameters from a structural model of residential adoption of technology. As our model includes both economic and psychological factors, we are able to identify the role of prices, social norms, social pressure, and curiosity on the adoption decision. We find that prices and social norms influence the adoption decision along different margins, opening up the opportunity for economics and psychology to be strong complements in the diffusion process. In addition, welfare estimates from our structural model point to important household heterogeneities: whereas some consumers welcome the opportunity to purchase and learn about the new technology, for others the inconvenience and social pressure of the ask results in negative welfare. As...