David Herberich
University of Chicago
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Author(s) - Matilde Giaccherini, David H. Herberich, David Jimenez-Gomez, John A. List, Giovanni Ponti & Michael K. Price
This paper uses a field experiment to estimate behavioral parameters from a structural model of residential adoption of technology. As our model includes both economic and psychological factors, we are able to identify the role of prices, social norms, social pressure, and curiosity on the adoption...
January 9, 2017 - Article
Researchers found higher likelihood of giving but no difference in donation size between the control group of potential donors that was not offered a gift and groups that were offered embossed luggage tags. How do potential donors respond to receiving gifts from organizations that appeal to them for...
One of the most important outstanding questions in fundraising is whether donor premiums, or gifts to prospective donors, are effective in increasing donations. Donors may be motivated by reciprocity, making premium recipients more likely to donate and give larger donations. Or donors may dislike...
The use of directed giving - allowing donors to target their gifts to specific organizations or functions - is pervasive in fundraising, yet little is known about its effectiveness. We conduct a field experiment at a public university in which prospective donors are presented with either an...
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