Improving Willingness-to-Pay Elicitation by Including a Benchmark Good

We thank Rebekah Chang and Suanna Oh for excellent research assistance and Kate Orkin for helpful comments. Jayachandran gratefully acknowledges support from the National Science Foundation (SES-1156941). We also thank the Equality Development and Globalization Studies initiative at Northwestern University for funding. This project received IRB approval from Northwestern University, Stanford University, and the Uganda National Council for Science and Technology. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.