The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests
This paper uses information on the frequency of 45,397 Facebook interests to study how the difference in preferences between men and women changes with a country's degree of gender equality. For preference dimensions that are systematically biased toward the same gender across the globe, differences between men and women are larger in more gender-equal countries. In contrast, for preference dimensions with a gender bias that varies across countries, the opposite holds. This finding takes an important step toward reconciling evolutionary psychology and social role theory as they relate to gender.
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Copy CitationÁngel Cuevas, Rubén Cuevas, Klaus Desmet, and Ignacio Ortuño-Ortín, "The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests," NBER Working Paper 29451 (2021), https://doi.org/10.3386/w29451.Download Citation
Published Versions
Ángel Cuevas & Rubén Cuevas & Klaus Desmet & Ignacio Ortuño Ortín, 2025. "The gender gap in preferences: Evidence from 45,397 Facebook interests," Journal of Economic Behavior & Organization, vol 238.
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