NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Salience Theory of Choice Under Risk

Pedro Bordalo, Nicola Gennaioli, Andrei Shleifer

NBER Working Paper No. 16387
Issued in September 2010

---- Acknowledgements -----

We are grateful to Nicholas Barberis, Gary Becker, Colin Camerer, John Campbell, Tom Cunningham, Xavier Gabaix, Morgan Grossman-McKee, Ming Huang, Jonathan Ingersoll, Emir Kamenica, Daniel Kahneman, Botond Koszegi, David Laibson, Pepe Montiel Olea, Drazen Prelec, Matthew Rabin, Josh Schwartzstein, Jesse Shapiro, Tomasz Strzalecki, Richard Thaler, Georg Weiszacker and George Wu for extremely helpful comments, and to Allen Yang for excellent research assistance. Gennaioli thanks the Spanish Ministerio de Ciencia y Tecnologia (ECO 2008-01666 and Ramon y Cajal grants), the Barcelona GSE Research Network, and the Generalitat de Catalunya for financial support. Shleifer thanks the Kauffman Foundation for research support. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.

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