TY - JOUR AU - MacLeod,W. Bentley AU - Urquiola,Miguel TI - Anti-Lemons: School Reputation and Educational Quality JF - National Bureau of Economic Research Working Paper Series VL - No. 15112 PY - 2009 Y2 - June 2009 UR - http://www.nber.org/papers/w15112 L1 - http://www.nber.org/papers/w15112.pdf N1 - Author contact info: W. Bentley MacLeod Department of Economics Columbia University 420 West 118th Street, MC 3308 New York, NY 10027 Tel: 310-571-5083 Fax: 212/854-4782 E-Mail: bentley.macleod@columbia.edu Miguel Urquiola Columbia University SIPA and Economics Department 1022 IAB, MC 3308 420 West 118th Street New York, NY 10027 Tel: 212/854-3769 Fax: 212/854-8059 E-Mail: msu2101@columbia.edu AB - Friedman (1962) argued that a free market in which schools compete based upon their reputation would lead to an efficient supply of educational services. This paper explores this issue by building a tractable model in which rational individuals go to school and accumulate skill valued in a perfectly competitive labor market. To this it adds one ingredient: school reputation in the spirit of Holmstrom (1982). The first result is that if schools cannot select students based upon their ability, then a free market is indeed efficient and encourages entry by high productivity schools. However, if schools are allowed to select on ability, then competition leads to stratification by parental income, increased transmission of income inequality, and reduced student effort---in some cases lowering the accumulation of skill. The model accounts for several (sometimes puzzling) findings in the educational literature, and implies that national standardized testing can play a key role in enhancing learning. ER -