NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Economic Factors Underlying the Unbundling of Advertising Agency Services

Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, Alvin J. Silk

NBER Working Paper No. 14345
Issued in September 2008

---- Acknowledgements -----

An early version of this paper was presented at the NBER Productivity Luncheon Workshop, Cambridge, MA, April 8, 2008. This research was carried out at the U.S. Census Bureau Research Data Center facility at the National Bureau of Economic Research, Cambridge, MA. Research support from the Harvard Business School is gratefully acknowledged. The results and conclusions of the research are those of the authors and do not indicate concurrence by the Census Bureau. These results have been screened to avoid revealing confidential data. The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research.

return to bibliography page

 
Publications
Activities
Meetings
Data
People
About

Support
National Bureau of Economic Research, 1050 Massachusetts Ave., Cambridge, MA 02138; 617-868-3900; email: info@nber.org

Contact Us