NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

"The Best Price You'll Ever Get" The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry

Meghan R. Busse, Duncan Simester, Florian Zettelmeyer

NBER Working Paper No. 13140
Issued in May 2007

---- Acknowledgements -----

We are grateful for helpful comments from seminar participants at Washington University, UC Berkeley, Harvard Business School, and Dartmouth, and from participants in the NBER IO Program Meeting and the Global Marketing Thought Leaders conference in New Zealand. We are particularly grateful to Steve Berry and Jennifer Aaker for their detailed reviews of the paper, to Jorge Silva-Risso, and to an anonymous automobile manufacturer for their numerous contributions to the project. Busse and Zettelmeyer gratefully acknowledge the support of NSF grants SES-0550508 and SES-0550911. The views expressed herein are those of the author(s) and do not necessarily reflect the views of the National Bureau of Economic Research.

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