The Effects of Advertising Lessons from Optometry

Roger Feldman
Published Date
Copyright 1978
DOI 10.2307/145254
Book: The Economics of Physician and Patient Behavior
Book editors: Victor R. Fuchs & Joseph P. Newhouse
PUBLISHER: Journal of Human Resources, Supplement to Volume 13

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  • Roger Feldman, The Economics of Physician and Patient Behavior (Journal of Human Resources, Supplement to Volume 13, 1978), chap. 10, https://www.nber.org/books-and-chapters/economics-physician-and-patient-behavior/effects-advertising-lessons-optometry.

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