Measuring the Effects of Advertising: The Digital Frontier
Chapter in NBER book Economic Analysis of the Digital Economy (2015), Avi Goldfarb, Shane M. Greenstein, and Catherine E. Tucker, editors (p. 191 - 218)
---- Acknowledgements ----
Much of this work was done when all the authors were at Yahoo! Research. We thank Garrett Johnson, Dan Nguyen, Sergiy Matusevych, Iwan Sakran, Taylor Schreiner, Valter Sciarillo, Christine Turner, Michael Schwarz, Preston McAfee, and numerous other colleagues for their assistance and support in carrying out the research.
---- Disclosure of Financial Relationships for Justin M. Rao ----
I have no funding or financial relationships to disclose.
---- Disclosure of Financial Relationships for David H. Reiley ----
I currently work for Google, Inc., a company that earns substantial revenue from online advertising. I previously worked for Yahoo!, another online-advertising company, during the time that most of the work was done.
It is a matter of personal integrity for me to do unbiased scientific research to the best of my ability. I am grateful to Yahoo! and Google for affording me the opportunity to do this; I would not have left academia otherwise, because I care too much about learning the truth.