NATIONAL BUREAU OF ECONOMIC RESEARCH
NATIONAL BUREAU OF ECONOMIC RESEARCH

Measuring the Effects of Advertising: The Digital Frontier

Randall Lewis, Justin M. Rao, David H. Reiley


This chapter is a preliminary draft unless otherwise noted. It may not have been subjected to the formal review process of the NBER. This page will be updated as the chapter is revised.

Chapter in forthcoming NBER book Economics of Digitization, Shane Greenstein, Avi Goldfarb, and Catherine Tucker, editors
Conference held June 6-7, 2013
Forthcoming from University of Chicago Press

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This chapter first appeared as NBER working paper w19520, Measuring the Effects of Advertising: The Digital Frontier, Randall Lewis, Justin M. Rao, David H. Reiley
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