Marketing of Art Museums

Blattberg, Robert C; Broderick, Cynthia J

Marketing of Art Museums

Robert C. Blattberg, Cynthia J. Broderick

Chapter in NBER book The Economics of Art Museums (1991), Martin Feldstein, editor (p. 327 - 346)
Conference held Nov. 30 - Dec. 2, 1989
Published in January 1991 by University of Chicago Press
© 1991 by the National Bureau of Economic Research

(938 K)

This paper is available as PDF (938 K) or via email.

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Marketing of Art Museums

Robert C. Blattberg, Cynthia J. Broderick

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