TY - JOUR AU - Bernheim,B. Douglas AU - Rangel,Antonio TI - Addiction and Cue-Conditioned Cognitive Processes JF - National Bureau of Economic Research Working Paper Series VL - No. 9329 PY - 2002 Y2 - November 2002 UR - http://www.nber.org/papers/w9329 L1 - http://www.nber.org/papers/w9329.pdf N1 - Author contact info: B. Douglas Bernheim Department of Economics Stanford University Stanford, CA 94305-6072 Tel: 650/725-8732 Fax: 650/725-5702 E-Mail: bernheim@stanford.edu Antonio Rangel Department of Economics California Institute of Technology Pasadena, CA 91125 Tel: (626) 395-4091 E-Mail: rangel@hss.caltech.edu AB - We propose an economic theory of addiction based on the premise that cognitive mechanisms such as attention affect behavior independently of preferences. We argue that the theory is consistent with foundational evidence (e.g. from neurosciencee and psychology) concerning the nature of decision-making and addiction. The model is analytically tractable, and it accounts for a broad range of stylized facts concerning addiction. It also generates a plausible qualitative mapping from the characteristics of substances into consumption patterns, thereby providing a basis for empirical tests. Finally, the theory provides a clear standard for evaluating social welfare, and it has a number of striking policy implications. ER -