TY - JOUR AU - Hamermesh,Daniel S. AU - Meng,Xin AU - Zhang,Junsen TI - Dress for Success — Does Primping Pay? JF - National Bureau of Economic Research Working Paper Series VL - No. 7167 PY - 1999 Y2 - June 1999 UR - http://www.nber.org/papers/w7167 L1 - http://www.nber.org/papers/w7167.pdf N1 - Author contact info: Daniel S. Hamermesh Department of Economics University of Texas Austin, TX 78712-1173 Tel: 512/475-8526 Fax: 512/471-3510 E-Mail: hamermes@eco.utexas.edu Xin Meng Australian National University E-Mail: xin.meng@anu.edu.au Junsen Zhang Department of Economics Chinese University of Hong Kong Shatin, N.T. Hong Kong E-Mail: jszhang@cuhk.edu.hk AB - A unique survey of Shanghai residents in 1996 that combined labor-market information, appraisals of respondents' beauty, and household expenditures allows us to examine the relative magnitudes of the investment and consumption components of women's spending on beauty-enhancing goods and services. We find that beauty raises women's earnings (and to a lesser extent, men's) adjusted for a wide range of controls. Additional spending on clothing and cosmetics has a generally positive but decreasing marginal impact on a woman's perceived beauty. The relative sizes of these effects demonstrate that such purchases pay back at most 10 percent of each unit of expenditure in the form of higher earnings. Most such spending represents consumption. ER -