TY - JOUR AU - Frank,Richard G. AU - Salkever,David S. TI - "Generic Entry and the Pricing of Pharmaceuticals" JF - National Bureau of Economic Research Working Paper Series VL - No. 5306 PY - 1997 Y2 - May 1997 UR - http://www.nber.org/papers/w5306 L1 - http://www.nber.org/papers/w5306.pdf N1 - Author contact info: Richard Frank Department of Health Care Policy Harvard Medical School 180 Longwood Avenue Boston, MA 02115 Tel: 617/432-0178 Fax: 617/432-1219 E-Mail: frank@hcp.med.harvard.edu David S. Salkever UMBC Department of Public Policy 1000 Hilltop Circle, Public Policy 418 Baltimore, MD 21250 Tel: 410/455-8459 Fax: 410-455-8066 E-Mail: salkever@umbc.edu AB - During the 1980s the share of prescriptions sold by retail pharmacies that was accounted for by generic products roughly doubled. The price response to generic entry of brand-name products has been a source of controversy. In this paper we estimate models of price responses to generic entry in the market for brand-name and generic drugs. We study a sample of 32 drugs that lost patent protection during the early to mid-1980s. Our results provide strong evidence that brand-name prices increase after entry and are accompanied by large price decreases in the price of generic drugs. ER -