TY - JOUR AU - Dutta,Prajit K. AU - Lach,Saul AU - Rustichini,Aldo TI - Better Late Than Early: Vertical Differentiation in the Adoption of a New Technology JF - National Bureau of Economic Research Working Paper Series VL - No. 4473 PY - 1993 Y2 - September 1993 UR - http://www.nber.org/papers/w4473 L1 - http://www.nber.org/papers/w4473.pdf N1 - Author contact info: Saul Lach Department of Economics Hebrew University Jerusalem, 91905 ISRAEL Tel: 972-2-5883253 Fax: 972-2-5816071 E-Mail: saul.lach@huji.ac.il Aldo Rustichini Department of Economics University of Minnesota Minneapolis, MN 55455 E-Mail: aldo.rustichini@gmail.com AB - After the initial breakthrough in the research phase of R&D a new product undergoes a process of change, improvement and adaptation to market conditions. We model the strategic behavior of firms in this development phase of R&D. We emphasize that a key dimension to this competition is the innovations that lead to product differentiation and quality improvement. In a duopoly model with a single adoption choice, we derive endogeneously the level and diversity of product innovations. We demonstrate the existence of equilibria in which one firm enters early with a low quality product while the other continues to develop the technology and eventually markets a high quality good. In such an equilibrium, no monopoly rent is dissipated and the later innovator makes more profits. Incumbent firms may well be the early innovators, contrary to the predictions of the hypothesis. ER -