TY - JOUR AU - Ball,Laurence AU - Romer,David TI - Inflation and the Informativeness of Prices JF - National Bureau of Economic Research Working Paper Series VL - No. 4267 PY - 1993 Y2 - January 1993 UR - http://www.nber.org/papers/w4267 L1 - http://www.nber.org/papers/w4267.pdf N1 - Author contact info: Laurence M. Ball Department of Economics Johns Hopkins University Baltimore, MD 21218 Tel: 410/516-7605 Fax: 410/516-7600 E-Mail: lball@jhu.edu David H. Romer Department of Economics University of California, Berkeley Berkeley, CA 94720-3880 E-Mail: dromer@econ.berkeley.edu AB - This paper studies the welfare effects of the relative price variability arising from inflation. When agents interact in anonymous markets, with customers buying from new suppliers each period, relative price variability benefits customers and cannot harm suppliers substantially. But if customers and suppliers form long-term relationships, prices have an informational role: a potential customer uses current prices as signals of future prices. Inflation reduces the informativeness of current prices, causing customers to make costly mistakes about which relationships to enter. In addition, the reduced informativeness of prices makes demand less price-elastic, thereby increasing markups. Both effects can be quantitatively significant at moderate inflation rates. ER -