TY - JOUR AU - Cochrane,John H. TI - Production Based Asset Pricing JF - National Bureau of Economic Research Working Paper Series VL - No. 2776 PY - 1988 Y2 - November 1988 UR - http://www.nber.org/papers/w2776 L1 - http://www.nber.org/papers/w2776.pdf N1 - Author contact info: John H. Cochrane Booth School of Business University of Chicago 5807 S. Woodlawn Chicago, IL 60637 Tel: 773/702-3059 Fax: 773/702-0458 E-Mail: john.cochrane@chicagobooth.edu AB - This paper exploits producer's first order conditions to link asset prices to data on investment, output, etc. through marginal rates of transformation, just as consumer's first order conditions are commonly used to link asset prices to consumption data or proxies through marginal rates of substitution. It presents simulation economies analogous to the consumption based models of Mehra and Prescott (1985) and Backus, Gregory and Ziri (1986) that capture the size of the equity premium and the size and cyclical timing of the forward rate term premium ER -